Coca-Cola confirms iconic Christmas Truck Tour will be returning this year
Coca Cola has given fans of their festive truck fresh hope as they announced that they would be touring the iconic Christmas vehicle this year. Although tour locations and dates are yet to be confirmed, the news will get anyone disappointed by the tour’s cancellation last year hoping to see it in their local town or city. The truck, which is coloured with the brand’s signature red and white, usually tours around 40 locations in the festive period.
: Christmas lights London: The prettiest places to see festive lights in the capital However, the drinks company has remained tight-lipped about the schedule, Daily Star reports. On previous tours, thousands of Brits can be seen visiting their local truck across the UK, collecting their free bottle of coke and taking social media pics.
The beverage maker has made the Coca Cola truck a globally recognised symbol of the festive period with an extremely successful ad campaign that started in 1995.
People queue around the country to see the truck
It is mistakenly also thought that Coca Cola is responsible for the colour of Father Christmas’s suit which matches its own colour scheme. Although untrue it was the US brand that standardised the image of Santa as a big, jolly round man in an ad campaign in 1931. Coca Cola’s has had an instrumental role in how people feel about Christmas for almost a century.
The announcement of the truck’s return to British streets has sparked huge excitement on social media. The drinks giant are keeping many details a secret, only leaving cryptic messages in response to fans desperate for more information.
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However expectant fans are anticipating the tour dates to be announced any day now. In response to one woman tweeting: “Patiently waiting for the Christmas @CocaCola_GB truck tour to be announced…” The drinks giant replied: “Keep your eyes on our socials…”
Replying to another post, Coca-Cola wrote: “We’re just recruiting the last of our reindeer…” Another concerned fan asked: “So not even a clue if it is coming back?” But Coca Cola replied: “Holidays are coming…” with a Santa Claus emoji.
The brand also hinting: “We’ve spoken to Santa and he seems pretty eager to us.” The company updates the list of touchdown towns and cities each year to “include more and more locations”. Some fans say they will put up their Christmas tree on the day the schedule is finally announced.
“We hope we get to see you!”, they said.
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